Explains why banner/display ad traffic often fails to appear in GA4 due to iframes, ad blockers, and stripped referrers, and recommends native ads with UTM tagging for trackable sessions.
A practical guide to building the correct UTM string before placing a native ads traffic order, so GA4 correctly attributes sessions instead of lumping them into Direct or (not set).
A breakdown of when native ads outperform banner traffic and vice versa, covering banner blindness, offer verticals, and budget-splitting strategies for media buyers.