A troubleshooting guide explaining why UTM parameters vanish before checkout due to redirects, shorteners, or cloaking scripts, with a step-by-step method to test redirect chains and interpret GA4 versus stats panel data.
Explains why banner/display ad traffic often fails to appear in GA4 due to iframes, ad blockers, and stripped referrers, and recommends native ads with UTM tagging for trackable sessions.
A practical guide to building the correct UTM string before placing a native ads traffic order, so GA4 correctly attributes sessions instead of lumping them into Direct or (not set).
A breakdown of why hosting panel visitor counts and GA4 session numbers rarely match, explaining the different methods behind each metric and which one to trust for what purpose.