Native Ads vs Banner Traffic: When to Use Which for Better ROI
A breakdown of when native ads outperform banner traffic and vice versa, covering banner blindness, offer verticals, and budget-splitting strategies for media buyers.
Category: Advertising
The Hidden Cost of Creative Fatigue :Rotate Ads Before CTR drops
A real ecommerce case study breaks down how creative fatigue silently inflates CPA and tanks CTR, revealing the early warning signs and rotation timing that could have saved $1,100 in wasted ad spend.
A Reference Guide For Digital Advertising And Web Traffic
This time I wrote more educational post about terms commonly used in digital advertising and web traffic. The motivation to write this mini guide came form netotraffic clients. Mikel asked me if I can write something that explains commonly used traffic terms and I said why not. It started more like FAQ about website traffic and transformed into this terms guide. This is not a full guide and was not indent to be such, it is more like a quick…